Companies are paying hundreds of dollars to professional video editors. Perhaps, because video content is the most in-demand form of content. And, why shouldn’t it be?
Viewers can easily resonate with the content of the video and are much more likely to build trust in the brand and make a purchase.
But small businesses and single owners hesitate to build video content. They perceive it as something that is too expensive. Is it?
Well, that’s not quite true.
But, with a notion circling that video editing is expensive, it would be best to ditch the misconception.
Video editing is not expensive. In fact, it never has been this reasonable courtesy of the boom in freelancing.
We now have more video freelancers in the market taking the top projects and delivering products above and well beyond our expectations.
While these freelancers are trustworthy and highly affordable, one would wonder, when exactly do I need a freelance video editor?
To find out, keep reading.
When Video is directed at an audience
A primary reason why you might need a freelance video editor is to promote your business product or service.
Though you may be good at creating videos for a generic audience. For instance, entertainment videos need no structure. You might be able to delight an audience with fine content. But the show cannot go on in the long run.
You need to be able to tell compelling stories to your audience. You need to analyze your audience, their interests, and their emotions. You need to know what excites them or what can anger them for the worst.
Videos that need to be curated for a specific purpose to an intended audience, will require a professional’s touch. You can always choose to work on your own for the writing part.
But, when it comes to curating visuals and doing the editing work to ensure a smooth flow of content, you can’t ignore the need of hiring a professional video editor.
Paying for an in-house editor is always costly. Alternatively, you can look for a freelance video editor. Why not?
You’ll save big as freelance video editor rates are very reasonable.
If you’ve one-off projects, you can choose to work by yourself. But, when you have an ongoing project that would need consistent edits, you must have a freelance video editor.
When you’ve no editing experience
Let’s say you’ve no editing experience. Where do you go from here?
YouTube (Why not?). Well, that can actually be a pretty good idea. But, ask yourself. Do you have that much amount of time?
Most business owners don’t.
Even the best animation studios in Texas have their video editing jobs done by freelancers.
And, frankly speaking, learning something new, when you’ve already so much going on can be really hectic. No business owner has long hours of free time to put into learning something that requires rigorous practice to master.
And, even if you’re excited to learn, you may need some time to get the hang of it.
Assuming you’re more into managing the communication aspects of business, you can always hire someone who will separately work on the video editing job. That person can best be a freelance video editor.
While you delegate the video editing job to them, you can focus on other demanding tasks of your business.
When you want lengthy and complicated content
Let’s say the video you want to be made is lengthy. Video having several minutes will require an extensive amount of editing work.
And, if your video is complicated, especially with visuals, multiple characters, and locations, then you’ll need a quality editor.
Having an expert by your side will serve you to your benefit. You’ll be able to finish the project in a couple of days.
No matter how many minutes the video has, an expert will steer you through the editing process in one day.
However, if you have a novice editor by your side, or let’s say you choose to do it all by yourself, then expect no less than a couple of months.
More often, we’re bound by tight deadlines. So, having a freelance video editor can save you from the trouble of missing tight deadlines.
When your business relies on video content
If your business primarily delivers video content, then having an expert by your side might just do the trick for you.
However, if you want to take the risk by managing video editing on your own, then it’s your choice. You might be able to save some. But, there is a risk of quality that comes with it. What’s the worst that can happen?
Bad impression. Your viewers will realize that the video is a work of an amateur. The result: You can even experience a sharp drop in sales. Is there anything more troubling for your business?
Well, we guess, no.
When you are working within a tight budget
If you’re a digital agency, having in-house resources can mean having hefty budgets. But, what to do if you can’t allocate such budgets?
Simply, hire a freelance video editor. You don’t need to pay for an entire tenure.
Commit to project-based work. That also allows you to save costs and time. You can hire several quality freelance video editors out there. Handpick one that meets your budget.
On top of everything, you don’t have to compromise on the quality of video delivery. These video editors are skilled professionals.
So, investing in hiring a freelance video editor is all worth your money.
Bottom line
While you can always have the best clients, more often than not you can’t build all the skills. It’s practically impossible.
And, it’s also an injustice to the business.
While you can delegate these tasks to more skilled workers, you can always focus more on high-ticket sales and brand building. These would provide you with astounding returns on your investment.
In short, a desire to cut costs should not come at the expense of your drive to remain dynamic. So, if you need help with creating professional video content, don’t hesitate to tap a few professionals.
That’s a wrap-up!
