A good logo is just as crucial to a company as a person’s face is to them. The faces of people help us identify them. It enables us to make assumptions about the nature and character of our opponent. And a person’s face has a significant role in how sympathetic or unsympathetic, beautiful or ugly, trustworthy or threatening we perceive them to be.
Of course, other elements like appearance, odor, body language, and voice also come into play. But our attention is drawn to the face. There is no face to companies. They do, however, have a business symbol that functions similarly.
Therefore, it shouldn’t be chosen quickly. But what characteristics distinguish a truly excellent logo?
1. A good logo reflects your brand’s personality.
Your company’s values are represented by your logo. Therefore, it should never be a carelessly put-together item that was built based only on taste. A good logo is built on an idea that communicates your brand’s core; it should reflect your vision, values, message, offer, and target audience.
Ideally, you can express the brand’s values to your employees, business partners, and clients using the corporate logo. Therefore, you should precisely define your brand personality before you hire a designer to create your logo. If you’re not sure where to start, consider hiring a professional graphic designer to help you create the perfect logo for your business.A good logo is your best fortuna of your business strategic planning.
2. A good logo has symbolic power.
The spectator receives a message from a well-designed logo, which may be a story, an idea, or even just an emotion. Every design element should be carefully chosen to convey this message, including the font, colors, and shape.
A good example is the Apple logo, which uses a bitten apple as its logo rather than a more technical one. It strikes me as being new, approachable, clever, straightforward, and tangible. What Apple products ought to do. Have you ever wondered what a maker of computers has to do with apples?
The solution can be found in the 1976 original Apple logo, which included a woodcut of Isaac Newton beneath the legendary apple tree. It is supposed that Einstein came up with his gravitational theory in a moment of genius when one of the ripe fruits fell on his head.
Ronald Wayne, a co-founder of Apple, came up with the concept since the company believes that its products may help people come up with even more brilliant ideas.
3. A good logo is a reference to the brand, not an image
A good logo should be timeless and not dated, and it should be able to adapt to changes in the company’s branding strategy and its project milestones.
A company’s principles and vision are represented by its logo. Because of this, it is never entirely concrete and simply suggests what is behind it. The most effective logos draw associations from the viewer and grab their attention. Logos that merely highlight the accomplishments of the business, nonetheless, are uninteresting and challenging to recall.
This error is frequently made by craftspeople: it seems like 90% of painters choose a brush as their logo. Everyone is aware of the master’s profession, yet the chance to stand out is missed.
4. A good logo stands above short-term trends
Creating a logo and a brand takes time and money. In five or 10 years, your company’s logo should still be functional. So, stay as far away from fashion trends and their impacts as you can.
A logo’s evolution and alteration throughout time are regular events. However, these time frames ought to be very generous, and the modification ought to be motivated by a particular objective. Older companies, like Mercedes Benz in this case, make it simple to follow this evolution.
In addition to having a great logo, it’s also important to have strong event management skills. This means being organized, efficient, and detail-oriented to plan and execute successful events. Whether you’re planning a small gathering or a large-scale conference, these skills are essential to ensure that everything runs smoothly.
5. A good logo can be used in all media
A good logo can be used across all media platforms to create a consistent and professional look for your business. Data visualization tools and platforms can help you make better decisions by understanding complex data sets.
Your logo must be usable across a wide range of media, which is a crucial technical need. These conditions must be met by a good logo:
printing in four colors (CMYK colors)
In general, four colors are used in the printing of brochures, flyers, and other marketing materials. The four printing colors cyan, magenta, yellow, and black are combined to create all other hues (CMYK). This has the disadvantage that, in the case of logos and company colors, the color tone can vary somewhat with each printing operation. The cheapest printing method is this one.
printing with unique colors (e.g. Pantone or RAL)
Business stationery, including envelopes, and business cards, is frequently printed in distinctive colors. If you thoroughly examine the print, you won’t notice a color grid and you get a more consistent color appearance here. Additionally, a lot of promotional items, such as pens or balloons, are printed in unique colors.
Display of the logo on the screen (RGB colors)
On paper, color is created by printing; on screens, color is created by combining red, green, and blue (RGB) light. As a result, the color of your logo will never appear the same in print as it does on the screen. To ensure the colors are as similar as possible, your designer must offer you appropriate files for both uses.
Black and white (fax, stamp)
Even though fax machines are becoming outdated, you could still need a stamp. On a colored background as opposed to a colored one, a pure white or black logo also seems better. As a result, confirm that your logo still functions when used only in black and white.
XXL and miniature format (billboard, pen)
Logos must be adaptable to any format. It should not converge and still be recognizable on a ballpoint pen. Your logo should also be able to be seen well when projected at meter-high levels in the same way. You need what is known as vector data for this. Vector data, as opposed to pixel images, can be shown at any size without sacrificing quality:
Landscape, portrait, and square format
More media than ever before features your logo. It should therefore also contain variants to work in different formats: in landscape format on your website, in portrait format on a roll-up, or square in social networks are very common applications.
6. A good logo is as simple as possible, but as complex as necessary
This implies that a logo should be as simple as possible while still being distinctive and recognized. Anything more confuses your logo unnecessarily and weakens point seven:
7. A good logo is memorable
A logo must be simple to recognize and easy to remember. If it can be swiftly repeated from memory, that’s a good sign. The evolution of well-known company logos over time can be seen in their frequent reduction to the basic minimum.
Additionally, the logo should be relevant to the business and its products or services. By selecting a logo that is both memorable and relevant, businesses can successfully automate their processes and improve their bottom line.
The two-tailed mermaid in the Starbucks emblem is a good illustration. The first version was quite complex and challenging to understand. Today the logo is still quite detailed, but the smiling mermaid is now easily recognizable:
