The success of modern businesses depends largely on a strong online presence, and for that to happen, these businesses need a good website. And this is where UI design comes into play. So, if you are building an app, a website or an internal tool for your business, an appealing user interface (UI) design can help you get the desired results. And the following section provides all the details related to user interface design and how it can benefit your business. So, keep reading.
What Is It?
Many of you may confuse UI with UX. So, it’s better to start by distinguishing the two terms. User experience (UX) is the overall experience with your website, while user interface (UI) is concerned with the feel and look of the website. The user interface is how an app, a system or a website interacts with users. It includes the way information is presented and the design of the website that helps one navigate it.
How Can It Affect Your Business?
UI design is vital during the development of an application or a website, and its significance cannot be overstated. The user interface is an effective way of increasing website traffic and conversion rates. Customers who have good experience navigating a brand’s site are more likely to become loyal customers.
Some minor changes in UI, like typography, colour, buttons, and distribution of information, can make a lot of difference to the website. These factors influence the decision of the people to stay on the site or leave it.
What Are the Basic Principles of a Good UI?
There are some basic principles that designers consider while creating user interfaces. They are:
Simple Design: Simple interface with clear language and unnecessary designs should be the priority.
Consistency: You must use familiar and common UI elements to help users navigate the site easily.
Easy Navigation: Your site should have easily accessible menus for the users to find.
Appropriate Typography: You must check different typographies and choose one that fits your page perfectly.
User Control: Try giving users control by including pre-filled forms, default options and other features on the website.
What Are the Benefits of a Well-Designed UI?
With the improvement in user experience, a company boosts brand interaction and customer engagement. So, the following are some more benefits a well-designed UI can bring to your business:
Retain Users
If your UI is well-curated, it can increase sales. A website with an easily navigable layout attracts customers willing to have the digital experience. It can help you reduce bounce rates and increase brand loyalty.
Increase Productivity
When your website has a well-designed interface, customers can find things easily, which decreases their search time and increases satisfaction. The brand, in turn, increases sales volume and minimises costs and the use of resources.
Cost Reduction in Customer Support
When users face issues navigating a website, they contact customer support. But with an intuitive interface, customers contacting the support services become less frequent. This way, a company minimises unnecessary operations and high customer service costs.
Lower Costs of Development
A well-planned website design can prevent costly issues in the future. It may include interface support and training needs like eliminating unnecessary features and functions, correcting navigation errors or adjusting the design to be functional and accessible. As such, a user-friendly website saves the frustration of the developers and users and prevents a business from incurring additional costs.
No matter the size, each company must consider user interface design as a part of its core business strategy. It improves brand loyalty, conversion rates, SERP rankings, customer experience and retention. And when you invest in high-quality design, you reap benefits in the long run. Remember, UI is the first customer interaction with your brand, so make it worthy of their attention.
